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The Pride of Northeast India


Joha rice, a culinary treasure from Assam, is celebrated for its unique aroma, long-grain texture, and nutty flavor, making it a cherished ingredient in traditional Assamese cuisine. The rice, cultivated and processed with utmost care, bears the prestigious Geographical Indication (GI) tag, signifying its authenticity and superior quality.


Unique Features :


  • Aromatic and Fragrant
  • Distinctive Long-Grain Texture
  • Light, Fluffy, Sticky when Cooked
  • Nutty Flavor Profile
  • Rich in Nutritional Value

Joha Rice

₹200.00 Regular Price
₹160.00Sale Price
  • GI Specifications

    Geographical Region


    GI Application No.


    GI Status Awarded


    GI Product of India


  • History & Heritage

    Rice that was used to awaken Kumbhakarna. The 14th Century, Assamese Ramayana written by Kaviraja Madhava Kandali mentions that, food items made from Joha Rice was used by Ravana to awaken his brother Kumbhakarna from his deep sleep.

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